“You Must Take Some Risk to Create Something New”
In talking with a colleague at work the other day, I was trying to make a point that I think people are becoming interested in other countries, other cultures, other ways of life because of how accessible the Net has made it. And I was using an amazing Volvo site I had seen a couple years ago as my example of how the Net allows us to get a taste of a place or a way of doing things.
This morning I found the site again, and had to blog it. Take a look for yourself. Then go here to see a Flash movie about the ad agency that made it. One of the agency’s bosses makes a pithy comment at the end that just resonates:
“You must take some risk to create something new.”
Indeed.