Ongoing notes from Macromedia’s Flashcast talk:
(Also, check Tim Appnel’s weblog (I co-wrote these notes with him using SubEthaEdit).)
Authors: Timothy Appnel, Jim Coyer
MACROMEDIA FLASHCAST
example shown on Nokia 6600 (is this a Symbian phone?)
“Channel” concept
(more like TV, less like document/web metaphor)
Navigational Model:
left and right for channel change
up and down within a channel
Examples:
Sports
news
photos
**info pushed to the phone automatically
how?
Target Market
digital phone base, (to move Flash from just PC’s connected to the Internet)
Characteristics of mobile versus Internet:
limited battery, slow connections, short attention span, slow CPU
Mobile browsing doesn’t work
3% in Europe, less in the US
long wait between clicks
Trends
phones becoming open platforms
Experience matters
Mobile and Device Partners
NTT DoCoMo
Flash enabled:
505i handsets
505iS handsets
Push-based
UDP, SMS, polling
subscription based model
Integration with SMS and voice
Claim: “Can run on BREW, J2ME, Symbian”
Operator Benefits
Subscriptions are good business
Control network traffic
Turn on your subscribers
Model:
Closed Circuit | Branded Content (??)
Pay per view
Premium Content
Basic Content
Example:
Enterprise Portal | Starbucks Channel
World Cup Finals
Disney/BBC
Unbranded
FlashCast Server in network
Channel Provider (FlashCast Programming in studio w/ Flash MX)
Architecture
Subscriber
Operator
Feed DB
FC Network Server
FC DataServer
Native
XPath
XSL
RSS
Channel Provider
Web service
XML via HTTP
Tech: availability in 1-2 months
Claim: Carrier relationship in place
QUESTION: A would-be alpha geek can’t install something on their phone now?
Developer version due come March. An extension of FlashLite. Different in terms of target audience. Flash authors can use the same tools. The latest version gives you extra tools for creating this type of content — optimizing, templates etc.
End-to-end solution for operators (Utilizes Flash)
New cateogry of data services (Full screen, subscription)
Rich subscriber experiences (SMS integration)
Branding
Developer community/Flash ecosystem
QUESTION: What is the size of one of these apps?