The power of SMS
Enpocket is a company that provides an SMS marketing platform. Although it sounds pretty nefarious, enpocket is trying to show that SMS, done right, can be a very compelling (and non-annoying) way of brand building and relationship building. This page provides some interesting points, for instance: 6% of SMS messages are forwarded, and 20% are shown to a friend.
And uniquely, enpocket smartly sees other benefits, such as reminders for appointments, knowing that services businesses like doctors offices lose revenues when people fail to show up for their appointments.
SMS gets used far more heavily in other parts of the world than the US, but I hope we start to see more use made of this new medium.
