Photo-mail gives 30% better ARPU
From Terrie’s Take, a great email newsletter from the publisher of Japan Inc:
It’s official. KDDI, Japan’s second-largest telecoms carrier, has announced that camera-equipped cell phones yield 30% higher ARPU (Average Return Per User) than regular phones. This may be a temporary phenomenon, but if the trend is real, then it represents a major breakthrough for phone companies trying to figure out how to extract more revenue from users, especially from data services. A KDDI representative said that the ARPU for their users is around JPY7,500 ($62.30) per month and that photo-mail users spend around JPY2,000 to JPY3,000 more than that.
(Source: TT commentary from forbes.com, Nov 18, 2002)
